Monday 24 September 2012

A little taste of the Openreach Roadshow in Swindon

We were out and about last month, helping to spread the word about superfast fibre broadband. So if you were wandering around the Brunel shopping centre in Swindon on a Saturday afternoon in August, you might have bumped into the Openreach roadshow team.

In a trial run for other areas, we set up some new information stands and handed out flyers to raise awareness of superfast fibre availability in the area. Over three weekends we distributed thousands of leaflets and had a team in the Brunel shopping centre to answer any questions the locals might have had.

We had nearly 650 visitors on the first Saturday and almost double that a week later. We were able to demonstrate the differences between standard broadband fibre broadband using a ‘See the Difference’ presentation on a tablet device. The team also answered questions, showed which exchanges are enabled and gave advice on how to order superfast fibre broadband through a customer's preferred provider.

We learned a lot about the best way to approach these kinds of events from our experience in Swindon, and we’ll be looking to put this into practice in the future.



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